Great perspective on Super Bowl ads.
If you’re a football fan, you liked this game. A slow burn, with twists and turns, and a dramatic finish. Good stuff. (Unless you’re a Seahawks fan, then, not so much.)
If you’re an advertising fan, you got pretty much a reflection of the game: a kind of slow and steady stream of ads, none of which made you say “wow,” and a few headscratchers late.
Mostly, we were left with questions:
Where were the really big ideas?
Where was Chrysler? (there was only the one Fiat spot and it was pretty funny) – but after Dylan, Eastwood and Eminem, they had set the bar pretty high, and not seeing them in the game was weird.
And seriously: what was Nationwide thinking???
A few themes this year that were notable:
Dads – three advertisers embraced dads this year: Dove, Nissan and Toyota. (And we’re not sure why, exactly.)
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